![]() For others, it’s a way of educating people in a visually attractive way. For many such publishers, their motivations for creating a magazine are similar to mine. There are thousands of such Flipboard magazines, created by individuals like me as well as by companies, brands, media and more. ![]() It’s also an online publication anyone else can read on the web and add to their Flipboard list of magazines they follow in the app if they’d like to. I use it mostly as a bookmarking service, as a resource of content that I can refer to later and read at my leisure, share across my social networks, write a blog post about, research a topic, etc. Hobson’s Choice is designed to aggregate content that I find interesting covering a wide range of topics. (There’s a delightful history behind those two words with a surname like mine, how could I choose any other title for such a magazine?) So early on I created a digital magazine called Hobson’s Choice. Anyone can do this by signing up for free with Flipboard. It was also the ability to curate content into your own magazine and share that magazine with other people to read either in their Flipboad app or via the web. The big appeal for me wasn’t using Flipboard purely as a method of consuming content in an attractive way, on my mobile devices as well as on the web (a version for the web was launched in early 2015). I discovered Flipboard when the company launched an app for Android devices two years later, and I’ve been a huge fan ever since. This highly-appealing visual communication tool became popular very quickly on iPads and iPhones, enabling users to “flip” through the articles, images and videos being viewed in the app, and share them across their social networks. ![]() In the summer of 2010, a new visual way of consuming news stories was launched for iOS mobile devices – especially the iPad which had been released a few months earlier – in the form of Flipboard, an aggregator app that brought together content from social media, news feeds, photo sharing sites and other websites, and presented it in magazine format.
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